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From adrenaline junkies to camera creators

It was in the picturesque North Wales countryside back in 2010 that Olfi was first created.

A dream, an idea, a goal. In the words of our Action Sports Mad Managing Director/Owner:

“At 34, I had major a reality check and my outlook on life changed significantly. I’d always believed in “One Life, Live It” and then the idea came. We researched and we tested; we dabbled and we learned lessons but the end goal was simple. I wanted to create action cameras that perform well under extreme environments, are easy to use, and most importantly, are great quality and affordable. And guess what? It may have taken 7 years to get this far but, we did it.” – Carl Long, July 2017.

Our ethos? Look after everyone. And with the Olfi one.five, we even managed to find space for sharp 16mp HDR stills. The Olfi one.five, with its cinematic 4K 24fps video resolution, captures every valuable moment – from trekking hills with mans best friend to jumping out of a plane, or racing down the side of a mountain to swimming with sharks.

Join us! Capture every moment and live by our hashtag #OneLifeFilmIt.

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